Protect your corporate culture as a small leak can sink a great ship. Take a long time to hire the most passionate, proactive and smart people that you can find. If you hire both lazy employees and smart employees, then the smart employees will eventually quit; it takes time to build a superb corporate culture.
Yahoo, Dell, RIM, HP and Computer Associates are all technology companies that are in secular or terminal decline as they continue to lose market share to companies like Apple, Google and Salesforce. When a technology company is in secular decline, then the road ahead is filled with potholes, false hope and empty promises.
Some of the best investments in history have had a combination of Apple’s simplicity and Intel’s paranoia. In fact, both Apple and Intel had a healthy dose of paranoia and simplicity under CEOs Steve Jobs and Andy Grove respectively, which is a winning combination. Other companies that have showed similar characteristics include Microsoft, Nintendo and Netflix.
As counterintuitive as this might sound, you need to ask to get promoted. You also need to ask to get a raise. Most successful businesspeople that get promoted often and rise to the top asked to get to that level. Rising through the ranks is not just a reflection of how well you are performing in business. It’s very true.